Uber Weddings

01 / The business problem

Indian weddings involve far more travel than the journey to the venue. There are airport pick-ups, shopping trips, family visits, last-minute errands and constant movement between functions. Uber wanted to become more relevant during wedding season by connecting the brand to all these journeys.

02 / The way in

Every wedding has hundreds of journeys behind it. We positioned Uber as the ride that helps bring every part of the celebration together, from welcoming guests and shopping for the big day to getting everyone to the venue on time.

03 / What we did

We created a digital film and supporting campaign content that captured the people, moments and journeys surrounding an Indian wedding. I helped identify the wedding-season opportunity, define the audience, develop the central idea and plan its digital rollout. I then worked with the creative, media and production teams, reviewing the campaign from the initial presentation through final delivery.