09 / Reliance Fresh#OhMyGanesha
Award-winning festive strategy · Digital film · Scriptwriting · Production
Award-Winning Festive FilmA contemporary prayer that connected the timeless idea of Vighnaharta with the obstacles shaping modern life.
01 / The business problem
Reliance Fresh wanted to participate in Ganesh Chaturthi, but the festive space was crowded with familiar greetings and devotional messages.
02 / The way in
Ganesha is worshipped as Vighnaharta, the remover of obstacles. The prayer stays the same, but the obstacles people face have changed.
The ideaA contemporary prayer to the remover of obstacles.
03 / The film
A digital film reimagining the Ganesha Aavahan through pollution, excessive screen time, food waste and water waste.
04 / What I led
Strategy
- →Cultural insight and central campaign idea
- →Scriptwriting
Leadership
- →Worked with creative and production teams through the shoot
Delivery
- →Pre-production
- →On-set execution
- →Post-production review
05 / What the work created
Award-winning
Festive film
Insight to set
My involvement across the film
Gave Reliance Fresh a meaningful role in the Ganesh Chaturthi celebration by transforming a conventional festive greeting into a culturally rooted conversation about the obstacles shaping modern life.
The work in motion