02 / POLICYBAZAAR UAETHE POLICY PROJECT
UAE branded vodcast · Format development · Set design · Production · Post-production
UAE Branded VodcastAfter creating The Marketing Bytes, I helped turn our end-to-end podcast capability into a client-facing offer. This led to The Policy Project, a video podcast series created for Policybazaar UAE, featuring conversations with its insurance partners. Each conversation was produced as a full-length episode, then extended into reels and YouTube Shorts to introduce the guest, highlight key moments and promote the complete podcast.
01 / The business problem
Policybazaar UAE wanted to create conversations with its insurance partners in a format that felt accessible, consistent and recognisably connected to the brand. A series of unrelated interviews would not have created that consistency. The requirement was for a repeatable video format that could work across guests and episodes, while also producing content for the brand’s social platforms.
02 / The strategic response
Build a recognisable series, not a collection of interviews. We developed a consistent video podcast format with its own studio identity, episode structure and visual treatment. The format allowed different insurance partners to participate while ensuring that every conversation still looked and felt like part of the same Policybazaar UAE series.
03 / How it was executed
The project was developed and produced through Connexion Studio in Dubai. We shaped the episode format and content approach, created a dedicated Policybazaar UAE studio backdrop, planned each recording and coordinated the filming. Every conversation was edited into a full-length video podcast with branded graphics and post-production. We then identified the strongest moments from each episode and turned them into reels and YouTube Shorts designed to promote the guest, build interest in the conversation and direct viewers towards the complete episode.
The process
From conversation to content
The project was developed and produced through Connexion Studio in Dubai.
01
Define
Shape the format. Develop the episode structure, conversation themes, guest approach and visual direction for the series.
02
Build
Create the studio identity. Design a dedicated Policybazaar UAE studio environment so every episode feels visually consistent and connected to the brand.
03
Produce
Plan and film each episode. Prepare the episode, coordinate the guest and manage the filming of the full-length conversation.
04
Edit
Complete the full podcast. Edit each conversation into a finished video podcast with branded graphics, sound and post-production.
05
Promote
Create reels and YouTube Shorts. Turn the strongest moments from each episode into short-form videos that promote the guest and encourage audiences to watch the full conversation.
04 / MY ROLE
Format and content
- →Helped shape the overall podcast format and content approach
- →Developed a consistent episode structure across different guests
- →Worked on how each conversation would translate into full and short-form content
Production
- →Led episode planning and filming coordination
- →Worked with the studio and production teams during recording
- →Coordinated the requirements needed to take each episode from preparation to filming
Post-production
- →Managed the delivery of the full-length video podcasts
- →Coordinated editing, branded graphics and final packaging
- →Oversaw the creation of promotional reels and YouTube Shorts from each episode
05 / What the work created
Recognisable series
A consistent video podcast format for Policybazaar UAE
Dedicated studio
A branded recording environment created specifically for the series
Full-length episodes
Complete conversations featuring Policybazaar UAE’s insurance partners
Reels and Shorts
Short-form videos created to promote each guest and drive viewers to the complete episodes
The project took the podcast capability first developed through The Marketing Bytes and turned it into a client-facing content offer for Policybazaar UAE. The result was a consistent video podcast series supported by reels and YouTube Shorts, giving every recorded conversation a life beyond the full episode.
From the campaign
