Nihar Shanti AmlaFun Pathshala
Rural education platform · School activation · Mobile learning
Rural Activation & Mobile LearningA school-to-mobile learning system that made basic spoken English accessible through a missed call, then used role-play, games, demonstrations and classroom reminders to turn first-time participation into continued learning.
01 / The business problem
Millions of children in rural and government schools had limited access to teachers who could support basic spoken English. Nihar Shanti Amla had already created Fun Pathshala, a missed-call learning service with more than 100 short audio modules. The business and behaviour challenge was to make an invisible phone service tangible, memorable and easy enough for children and teachers to keep using after the activation left.
02 / The opportunity
Turn the school into the first lesson and the missed-call number into the route back to learning. The activation would let children experience the modules together through play, repetition and reward, while teachers and classroom reminders would keep the service visible after the event.
03 / How it worked
The programme began with school permissions and a branded set-up for students in classes 3 to 8. Children listened to English modules, practised phrases through paired role-play during a champi session, answered questions, completed a conversation-led colouring activity and repeated the missed-call number aloud. Geometry boxes, labels, leaflets and school calendars carried the number beyond the event. Teachers were encouraged to use the audio modules regularly, connecting a one-day school experience to an ongoing mobile-learning habit.
From classroom to mobile
From one school day to continued learning
01
Experience
Children encountered the learning platform through an interactive school activation.
02
Participate
Role-play, games, demonstrations and repetition made the first lesson memorable.
03
Remember
Geometry boxes, labels, leaflets and classroom calendars kept the missed-call number visible.
04
Reconnect
Children could return to the audio learning modules through a missed call.
05
Continue
Teachers were encouraged to incorporate the modules into continued classroom learning.
04 / What I led
Strategy & journey
- →Helped shape the school-to-mobile participation journey
- →Connected the on-ground programme to the missed-call learning service
- →Developed the role of schools, activities and reminder materials within the experience
Activation planning
- →Worked on the school activation format and classroom engagement approach
- →Helped translate the learning platform into activities children could understand and remember
- →Coordinated the communication and experience across the programme touchpoints
05 / Scale & scope
6,017
Schools reached by the on-ground programme
624,756
Children engaged across the programme
4
States
100+
Audio modules
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From the campaign
